Three Things to be Aware of For Your E-Mail Marketing Campaign
- Brad Crymes
- Feb 27, 2015
- 3 min read
When using leads for your Network Marketing business, the way that you communicate to them, is every bit as important as how you found them. You need to understand, and work on how to talk to your prospects, without seeming pushy or like you’re just pitching. While nothing really beats actually talking to your leads, email can be a great tool to use as well. However, there are certain things that you should be aware of, before you start your emailing your prospects. A bad campaign, can be a waste of time, and money.
Subject Lines
Subject lines are first on the list because they are very important. You’ll want a good subject line for several reasons. First off, a good subject line will entice the reader to open the email, and see what the email is all about.
Presently, you will be vying for attention along with many others, due to the amount of emails that people get. You only have a few moments to make a good impression, before your email gets deleted, so you’ll want to stand out.
Secondly, and this is just as important, a good subject line will help your email avoid junk filters. Just like you don’t want your email getting deleted before your prospect reads it, you equally don’t want it to go into the spam folder. It’s one thing at least to be seen and then deleted, but it’s even worse when they have never seen it at all, because it didn’t make it to their inbox.
People sometimes have a tendency, to delete emails, but not unsubscribe to them. At least if they see your email, there is a chance that they are interested in what you have to offer, but not right at that moment. If it goes into the spam folder, you have no chance at all.
Times and Dates
This is one that also applies to your Social Media Marketing. You’ll want to send emails when users are most likely to notice them. Think about your own inbox and how overwhelmed you might be, with all of the emails that you’re bombarded with daily. Most people likely don’t open and read each and every email as they get them.
Normally, people wait until they have a few, and then go through them all at once. If you’re like me, then once that happens, you really don’t have time to sit down, read, and digest all of your emails.
If you send an email at 6 AM, and your prospect doesn’t read their email until they get off of work at five, then chances are you’re at the bottom of a pretty large stack. By the time they get to yours, they’ll have the delete button on auto-pilot. Try to be at the top of the stack if at all possible.
Amount of Pitching
This one goes with the saying, that content is still king. You’ll want to be sure that your email just isn’t sales copy or just another sales pitch. Think about it, how many emails do you see a day, that’s trying to pitch something?
Add value to your emails by offering solutions. Just like in your blog, people want to get something out of reading your content, that can help them. Think about your reader and a problem they may have, then try to solve it.
You’ll want to balance your valued advice or solution, with your pitching. Don’t forget, you still want some sort of call to action. Besides, you are in business, and you either want their business, or for them to be a part of yours. You just don’t want to cram it down your readers throats.
Conclusion
Email, can be used as an effective tool. As long as you’re aware of these basics and not wearing out your list, then it can help you stay front and center with your prospects. Also, there’s no reason not to be using tools such a autoresponders, and viewing analytics, to help you with your campaigns.
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