What is Attraction Marketing And How Can It Help You
- Brad Crymes
- Mar 20, 2015
- 4 min read
If you have been doing your homework, like I encourage all fellow marketers to do, then you’ve probably come across the term attraction marketing before. If not, and this is your first time hearing the phrase, then that’s even better yet. It may be a newly coined phrase, but the concept itself is not really new. Just ask anyone who works in the sales industry.
The reason that it may be so much bigger now, is that it a relatively new concept to the world of Network Marketing. Successful marketers have been using this formula now for a few years and have grown their businesses to new heights. So, now is the time that this little secret, that was never really a secret has started to surface.
The rest of the Network Marketing industry can thank a few ambitious entrepreneurs, that have started Network Marketing training companies. The reps that promote these companies have helped spread the word, in true industry fashion.
So, what is it, and how can it help you?
What is Attraction Marketing
Attraction Marketing is the simple concept of attracting customers or prospects to you. You lead with value and a product. You communicate in a way that puts their needs ahead of yours, where you are interested in helping them solve a problem they may have.
Most marketers today will lead with the opportunity instead of offering something that the prospect would find value in.
How Does It Work
Imagine going to an Outdoors Trade Show, where there are hundreds, if not thousands of booths set up, and everyone is offering the same fishing rod. Now imagine walking through this show and every booth you pass, someone jumps out at you, telling you that you should buy their rod. Then you get almost to the end and you see someone holding some bait, and says to you, learn how to catch more fish with this new bait that all of the top fishermen have been using. Furthermore, the bait is free!
Inside the package of bait there are pamphlets, that explains that to get the best results, use this bait with (what happens to be) the same fishing rod that everyone was trying to sell you.
Wouldn’t you be more inclined to buy this rod now?
If you were the one offering the bait, then what you have just done was separate yourself from your competition. You offered your potential customer or prospect something that helped him improve his abilities, and then you offered him a product, once he was interested in what you had to say.
Have A System
It’s all about establishing trust. When marketing online, chances are that your prospect doesn’t know you from anyone else that has bombarded him with offers. You’ll want to establish trust and credibility and that’s where Attraction Marketing can help. Build a relationship with your prospects by listening to his needs. Then offer a solution.
The best way to implement this concept is to have a system. It starts with having a way to get the prospect interested in what you are offering, and then capturing their information to further communicate with them. This is done with a lead capture page, where you will be offering something of value. Then they would go to a sales page where you explain the benefits of your offer. You can then form a relationship with the prospect by either emailing, or calling them.
This is also called a sales funnel, and has been used for years by sales professionals, like I stated earlier. During this process, you can get a targeted lead, a prospect if you’ve either called them or they stay on your list, and a potential sale.
If they don’t buy right away, you will be in steady contact with them, continuously showing them the benefits of what you have to offer. If they don’t buy your main offer, then they may consider another one of your offers if you have one.
When it comes to marketing your Network Marketing business online , then you can either build your own system, or get a system that does all of this for you. For seasoned marketers, it may be wise to build your own system.
For everyone else, a system like this one here would be the most recommended because it combines every aspect of your sales funnel into an all-in-one bundle. Customizable capture pages, sales pages, an automailer, a contact manager and more. Seperately, you could be talking over $300 a month, and a major expense for your business if you are just starting out.
Push Ahead
It doesn’t matter if you create your own sales funnel, or go with a good proven autopilot system, your success is still up to you. Remember, that these are only tools to help you grow your business, and if you don’t know how to use them then you still won’t succeed. Attraction Marketing is the strategy that is making a difference for a lot of marketers right now. Results are completely dependent on you, so be consistent and don’t give up.
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