Understanding Online Traffic For Your Network Marketing Business
- Brad Crymes
- May 29, 2015
- 3 min read
Being an entrepreneur, that does a lot of business online I face the same challenges as any other Online or Network Marketer. How to get my business in front of people. I think that most marketers that have had any level of growth in their business has experienced the grind of prospecting. But, promoting your business mainly online has some advantages, the biggest of which is that using Attraction Marketing provides us with less wear and tear than with prospecting.
However, even with Attraction Marketing, there is still one major problem though. How do you get traffic to your sales funnel? What I’ve learned along the way is that there is no one best way, or one size fits all method.
However, depending on what you’re marketing and what your individual situation is, there may be some channels that are better than others, to use
If you are going to be marketing your business online at all, then it’s very important to realize how valuable traffic really is. Getting leads will be the lifeline of your business, but if you can’t bring or drive people to your product or service, then you will never be able to turn them into leads.
In order to grow your business, it’s going to take an investment. Either an investment in time or investment in money.
You basically have two options when it comes down to driving traffic to your funnel or website. You can drive free traffic, where you’ll likely have to invest a lot more time to get the same results as paid traffic. On the other hand, paid traffic will probably be the best quality traffic, with less of a time constraint, but of course you’re going to have to literally pay for it.
The best traffic, and the way that you will scale your business is with paid traffic sources. Furthermore, not all paid traffic is the same. People have a tendency to look for the ‘best’, cheapest traffic available, which is kind of like looking for the ‘driest’, park bench in the rain.
That’s going about it the wrong way. Instead, you should be looking for the traffic, that will give you the best return on investment.
My Traffic Buying Experience
I remember when I was starting out and paying $30 for 5000 clicks of traffic to my offer/landing page. I thought that I was getting a great deal because I should at least get some opt ins or leads with that much traffic, and if all went well then I would also get a few sign ups. Besides, how could you not with 5000 clicks, right?
Not only did I not get and new sign ups, I also didn’t get one lead out of all those clicks. This was the traffic that was going to my lead capture page, so it did me no good if not one single person opted to leave their information.
Next, I found a source where I had to pay $97 but I ended up with over 80 new leads and also 2 new sign ups. Then I paid over $200 for my next traffic campaign. I didn’t get as many leads, but I had 6 new sign ups!
You can make the argument that I would get to those numbers eventually by sticking with the $30 traffic source by continuously reordering. The question is how many times would I have to reorder before I reached those numbers? Given that I didn’t get one single lead before it’s doubtful that I would have ever reached them.
Now, the immediate sign ups didn’t cover the cost of the campaign right away, but with the potential of up-sells, and the leverage that they provide, they could more than make up for it. Not only that, I now have the contact information of people who could potentially buy from me or sign up to be on my team in the future.
Best Way to Proceed
So, the burning question is, would you rather pay the $30 for the ‘cheap’ traffic, or the $97 for the traffic that will give you a better ROI?
Now just imagine these numbers on a grander scale.
With the many traffic sources available, you can decide on a traffic source after testing, then stick with it. It will be far easier to grow and scale your business by sticking with, and mastering one traffic source, then it would be to try to dabble in 3 or 4 sources.
Once you get your source down and you start making progress, you can start to spend more, or reinvest your profits into buying more traffic.
Let me show you one of the best traffic sources that I use to grow my business....
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