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Overcoming Your Network Marketing Fears

  • Writer: Brad Crymes
    Brad Crymes
  • Mar 13, 2015
  • 3 min read

Source: Jimee, Jackie, Tom & Asha via Flickr Creative Commons

Having fears in owning and operating a Network Marketing business is common with new marketers. It can be anything from the uncertainty or unknown, to just being a shy, introverted person. We all have our fears, but of course, you don’t need me to tell you that it’s important to your success, that you learn to overcome what’s holding you back.

How I Overcame My Biggest Fear

I remember joining a Network Marketing company a few years back where I actually had to do business to business selling - and cold calling. This is somewhat out of the norm for the Network Marketing industry, as most Direct Sales companies sell products to consumers. Being that I was calling businesses, and talking to executives and decision makers, I was terrified. Somehow I was able to do it, but I never actually overcame my fear.

It wasn’t until the last few years that I’ve really been able to overcome the fear of calling leads. There are several reasons that I’ve been able to figure out as to why the thought of calling people no longer sends me into cold sweats. The number one reason is that I took the pressure of myself by not being so concerned with the outcome of the conversation. My fear of rejection completely went away when I stopped trying to convert every person that I talked to.

Know The Source Of Your Fear

Most often, what it really comes down to is the fear of selling. It could be the fear of selling a product, or the fear of selling your opportunity to a prospect. It could be a matter of being worried about what people think about you; do they think you’re pushy or not intelligent? More so, it could be the fear of rejection; do you think you need to make everyone say yes?

It’s important to identify the source of your fears and take action.

How To Overcome Fear

In my example of how I overcame my biggest fear, I said that I stopped being so concerned with the outcome. To clarify, that doesn’t mean that my desired outcome wasn’t to convert prospects because that was still the plan. However, my goal is not to enroll the biggest number of prospects into my team, but the best prospects.

It was a matter of changing my perspective on things and altering my mindset.

Fear #1 - If you have a fear of selling your product, then maybe you don’t completely believe in the product that you’re selling. Either a change of product - which may result in changing companies, or a change in your perception of your product may be in order. Do you use your product? If not, then using it and seeing results could go a long way in boosting your confidence in the product. Finding your passion about your product will make it easier to sell.

Fear #2 - Do you have a fear of selling your opportunity?

Then stop selling your opportunity and start sharing it. When you get your business in front of people, then they have a choice. Either join or don’t! If they don’t know about your business, or that you are in a business, then you haven’t even giving them a chance to make a choice. On one hand there’s a 50% chance that they join, and on the other, there isn’t a chance in France that they join.

So, stop pitching and expecting to convert everyone, and start sharing and offering them solutions.

Fear #3 - The fear of rejection could be a major fear for some people. And while sometimes this stems from personal experience, it goes from being a rational fear to an irrational fear. The reason being is because no one is rejected 100% of the time.

Nonetheless, it’s still very real and can be difficult to deal with.

Start with slowly introducing the fear. As an example, if you have a fear of talking on the phone with prospects like I did, then use E-mail Marketing and practice your phone script with friends. As you get more and more comfortable, start calling a few people at a time, until you feel like you can go gangbuster on the phone. Now you have a good email campaign going, and you can kill it on the phone.

Create a safe and comfortable environment for yourself where you will be conducting your business. Then surround yourself with positive people, or at least familiar people that will offer support.

Lastly, as I’ve already mentioned a few times, take any unneeded pressure off of yourself. Have a goal in my and strive to achieve it, but make sure that’s it’s not an all or nothing approach every time you talk to someone about your business.

To put it like the great Aaron Rodgers put it, just relax…

Remember, operating your Network Marketing business should be fun.

 
 
 

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