How To Push…Oops, Present Your MLM Opportunity
- Brad Crymes
- May 20, 2015
- 3 min read
You just joined your Network Marketing company and you’re glowing with excitement. So much excitement that you can’t wait to tell all of your friends or family. Either that or you’ve been told by your upline to promote your opportunity to your warm list.
At this point the mistake that a lot of new marketers make, and I’ve done it as well, is contact everyone that they know and “push” their opportunity on to them.
This is one of the reasons that the industry has gotten a bad reputation over the years. It’s not because people simply contact their warm markets, but it’s the way that they do it.
You may hear some marketers advising against this practice all together now, but it’s still a good idea if you go about it the correct way.
How Not To Do It
If you are going to call upon friends and family, then don’t beg, bug or corner them.
Also, you may want to avoid that awkward, creepy thing that marketers tend to do when people inquire more deeply about the opportunity. You know, the whole act like it’s top secret, and is classified information where you would have to kill them if you tell them.
A Better Way To Do It
So, how do you approach your warm list then?
In my opinion, you should do it in a subtle way. Ease it into the conversation and see if they respond further. There are many ways to do this, but you can tell them that you’ve been busy with a new website you’ve been working on, or a new project, or something to that extent.
Furthermore, in my article, “Three Ways to Covertly Initiate Conversation About Your Opportunity”, I talk about how you can strike up a conversation about your opportunity without even mentioning it first.
Another good tactic, and one that I see done quite a bit, is to post indirect things about your opportunity on your personal Facebook profile. Instead of spamming your link, you can mention or post photo’s of a convention, event or training that you’re going to attend. As long as you’re not just spamming your link, you can find other related things to post about that you think would draw interest from your friends.
Ideally, if you are going to prospect, then you should actually be engaging in some sort of conversation with your friends and family, so the Facebook tactic may be good to use on top of contacting them personally.
As far as your opportunity being top secret, you can talk briefly on a few points about the business. After your brief introduction, however, you should be sending them to your website’s sales page that describes the opportunity in detail. They can get a better understanding from your website, then they would be able to from you explaining it.
Again, there is no need to be awkward about it.
Summary
In summary, as long as you avoid going for the hard pitch where your friends and family feel like they are being pressured, you should be fine. Don’t make it seem like they have to pull teeth to get more information out of you, but also keep them intrigued and send them to where they can get more information. If you have any other ideas that you’ve used to initiate conversation with your warm list, then I would love to hear them.
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